Services

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Our Services

At Combs Communications, we know that each of our clients have a unique and compelling story to tell. Our job is to help craft a strategy to communicate that story to potential and existing customers while effectively establishing a powerful brand that will motivate their market and increase sales.

We understand the importance of Digital Media and work with our clients on the strategic integration of this powerful marketing tool into more traditional forms of advertising. This includes web development, social networking, SEO, SEM, reputation management and targeted display.

Media Services

Overview

We offer our clients a complete compliment of “media services” that include strategy, placement, creative and production. Having a marketing partner that is able to effectively integrate every area of your Marketing Bridge is critical to a successful advertising and marketing plan.

Strategy

At Combs Communications, our mission is to enhance your small business with creative, common sense marketing methods. We take great pride in seeing your business grow. Based on what your definition-of-success is for your business, we will offer sophisticated and affordable marketing consultation, interactive services and website design, media placement and specialized small business branding.

The team at Combs Communications works with our clients to identify strengths, unique selling propositions, competitive advantages and other “brand nuggets” so we can create a compelling and effective message and get it in front of as many potential customers as possible!

We take our clients through our “Four Steps to Marketing Success”

A thorough analysis of your “ Marketing Bridge”

How do you look and feel to consumers?
What are your “Brand Nuggets”?
What is the competitive landscape?
Evaluation of your New Media solutions

Identify your “most perfect” customer

Analysis of your current customer base
What does your P1 love about your products and services
What motivates them to buy?

Create a culture of “Outrageous Customer Service”

Every member of your team must embrace this concept!
Direct customer interaction is the most controllable and effective way to increase business!
We develop an internal “customer care initiative” for each department

Develop a consistent, compelling advertising plan that effectively reaches your P1

Develop a budget plan
Focus resources where they are going to be most effective in reaching your target
Develop a tracking and feedback program to monitor results!
Develop a budget plan
Focus resources where they are going to be most effective in reaching your target
Develop a tracking and feedback program to monitor results!

Creative Services

Powerful creative can mean the difference between a successful marketing campaign….and a colossal waste of money. The old adage “message is everything!” is what we live by. The creative team at Combs Communications offers professional writing, producing and post production services that will make our client message stand out and get noticed. We are not into clichés, sound bites or yelling and screaming…we are into results. We utilize the latest in digital technology and media to ensure that our clients get the cleanest and most effective creative.

We have access to a variety of talent for any type of project. No matter what the need…we can find the right talent for the job. We work with hundreds of talented individuals for voice-overs, on-camera, web videos, still photos and more.

Placement

Once we decide on the best strategy to get your message out, we work hard to negotiate aggressive rates from our media partners. Negotiating means much more than cheap prices. We work with our partners to maximize exposure to a targeted audience…and do it at time that we have the best chance to make an impact…all within the budget parameters we have set.

We work hard to develop meaningful and mutually beneficial partnerships with our media outlets. We explore every possible way to gain meaningful exposure for our clients.

Budgeting

We help our clients develop a budget that works on many levels. It must be reasonable (typically based on percentage of annual gross sales) and it must be effective in reaching enough potential customers with our message. Budgeting is a process and we work with our clients every step of the way and conduct quarterly evaluations and make any necessary adjustments.

Seminars and Workshops

Overview

Patrick Combs conducts seminars and workshops across the country for business groups, associations and organizations. Sessions are offered from 1 hour to 4 hours and cover a variety of marketing topics and are tailored to meet the needs of your audience.

Typical topics include:

How to “Motivate your Market”.
Enhance the Brand of our Small Business
Which advertising mediums work best in today’s marketplace?
How to Make Digital Marketing work for your Small Business
Social Media Best Practices
How to provide “outrageous” customer service

Patrick has a lively and engaging style that is entertaining and informational.

Motivate Your Market

Motivate Your Market: Educating Small to Medium Size Businesses on the Options Available to Them

This engaging marketing workshop can be presented in lengths from 30 minutes to 4 hours and walks customers through effective marketing strategies in today’s cluttered media environment. We explore traditional media options and their effectiveness (or lack there of) and how they interact and in some cases compliment new media options such as web, social networking and mobile marketing. We also discuss how important “outrageous” customer service and team building is to a successful marketing strategy.

We take our clients through our “Four Steps to Marketing Success”

A thorough analysis of your “Marketing Bridge”

How do you look and feel to consumers?
What are your “Brand Nuggets”?
What is the competitive landscape?
Evaluation of your New Media solutions

Identify your “most perfect” customer

Analysis of your current customer base
What does your P1 love about your products and services
What motivates them to buy?

Create a culture of “Outrageous Customer Service”

Every member of your team must embrace this concept!
Direct customer interaction is the most controllable and effective way to increase business!
We develop an internal “customer care initiative” for each department

Develop a consistent, compelling advertising plan that effectively reaches your P1

Develop a budget plan
Focus resources where they are going to be most effective in reaching your target
Develop a tracking and feedback program to monitor results!

Smart Target

Our Smart Target program if offered to our media partners as a way to utilize unsold inventory and create powerful and affordable advertising plans for non-traditional advertisers. Clients are invited to one hour marketing sessions over a 2 or 3 day period and are offered an affective and consistent advertising package at an aggressive price. SMART TARGET is perfect for media companies looking to fully utilize their inventory and generate new business. This program provides a win-win…media companies gain new clients and advertisers get a tremendous value.

Industry Programs

At Combs Communications, we can tailor any of our marketing sessions to meet the needs of specific industries and business categories. While many marketing and advertising principles are universal, there are subtle (and sometimes not-so-subtle) differences in some categories of business. We will work with your organization or association to design a custom program that fits your needs and provides your members with useful and powerful marketing ammunition.

Some of the industries we have worked with are:

Retail
Health Care
Automotive
Insurance
Media
Non-Profit

Training

Talent Services

Overview

Combs Communications focuses on executing your brand promise with every detail. Picking the right talent is extremely important to achieving the right creative and mood. We have access to a variety of talent for any type of project.

No matter what the need…we can find the right talent for the job.